Digital Marketing for Associations is critical to drive your brand, advocacy and to showcase your member value proposition. How does your association leverage digital marketing?
Digital Marketing is more than your email campaigns, but extends across data, segmentation, personalization, personalized pricing, social media, paid advertising, website, SEO and so much more...
In this Digital Academy course, you will gain knowledge and toolkits to help you drive your Digital Marketing Strategy.
2nd & 4th
10am - 1pm AEST
Undertake a Digital Marketing audit of your association.
Learn the top 5 impactful techniques of Digital Marketing.
Discover ways to increase your websites effectiveness for accessibility, reach and performance.
Gain the knowledge to implement new Digital Marketing techniques for your association.
This course will cover a range of different topics and discussions. Although we welcome and encourage registrants from all departments and associations, we have identified the three key departments that may benefit from this course the most below for your convenience.
Causeis is a CAE Approved Provider and you'll earn CAE Accreditation Points by attending the Causeis Digital Academy. When selecting a CAE eligible course from a CAE Approved Provider, you can be confident that the course will be recognized for CAE credit as advertised. Find out more about CAE Accreditation at ASAE and AuSAE
Michelle has consulted and presented in Australia and globally to 100s of associations to help them enable their digital strategies. Whether Michelle is presenting on engagement scoring, data analytics, member experience or how to align technology to meet your internal or external expectations you'll find her passion and enthusiasm for the industry contagious.
With a career spanning nearly 20 years in IT, associations and not-for-profits, Michelle founded Causeis to bring a new level of expertise across strategy, digital and consulting.
With hands-on experience across every layer of associations and charities, Michelle understands the full spectrum to support your mission.
The Digital Academy provides several different registration options in 2022, from a full Academy Experience passport, Engage iMIS or Association Strategy passports and Individual tickets to all courses.