MX Strategy: Acquisition and Onboarding Journeys

Focusing on your members’ journey and experience is the most effective way to enhance their satisfaction, increase retention and drive repeat customers.

Switched-on organisations are focusing on Customer Experience Strategies to grow their businesses. Associations can look to Member Experience strategies, with member journey mappings, to deliver an enhanced member experience that supports retention, growth and engagement.

This Digital Academy course will focus on the development of an Acquisition and Onboarding Journey that you can immediately implement into your association.

10th & 12th

May

10am - 1pm AEST

Virtual

What Will I Learn?

Learn how Member Experience and Member Journey Mapping translate to growth opportunities and explore the tools, templates and resources to implement them

Develop a Member Journey for Acquisition and Onboarding Members

Learn new techniques across Digital Pathways to drive personalization and automation

Learn from other users as you workshop real-world scenarios and strategies

Hear from leading associations on their evolving Member Experience Strategy in a changing climate

Who is This Course For?

This course will cover a range of different topics and discussions. Although we welcome and encourage registrants from all departments and associations, we have identified the three key departments that may benefit from this course the most below for your convenience.

Marketing

Membership

Executive

Website/Digital

CAE Approved Provider

Causeis is a CAE Approved Provider and you'll earn CAE Accreditation Points by attending the Causeis Digital Academy. When selecting a CAE eligible course from a CAE Approved Provider, you can be confident that the course will be recognized for CAE credit as advertised. Find out more about CAE Accreditation at ASAE and AuSAE

Presenters

Michelle Lelempsis, CiP - Managing Director, Causeis

Michelle has consulted and presented in Australia and globally to 100s of associations to help them enable their digital strategies. Whether Michelle is presenting on engagement scoring, data analytics, member experience or how to align technology to meet your internal or external expectations you'll find her passion and enthusiasm for the industry contagious.

With a career spanning nearly 20 years in IT, associations and not-for-profits, Michelle founded Causeis to bring a new level of expertise across strategy, digital and consulting.

With hands-on experience across every layer of associations and charities, Michelle understands the full spectrum to support your mission.

Register for this Course

The Digital Academy provides several different registration options in 2022, from a full Academy Experience passport, Engage iMIS or Association Strategy passports and Individual tickets to all courses.

Live Demo: Causeis Launchpad

Causeis Careers