Your association’s renewal strategy is one of most important factors in retaining members and attaining your growth aspirations. In 2022, reinventing your renewal strategy will be the key to ensuring your success. Renewal Strategies must encompass more than just your communications plan, but your member journey, digital pathways, and value add automation.
This workshop-style training is designed specifically to help association executives and managers to navigate their renewal strategy, learning through real-world scenarios and examples.
This course is not technical and not aligned to any products. It will help any association executive or manager working across membership, communications, marketing or finance to enhance your approach to renewals, retention and growth.
10am - 3pm AEDT
Rethinking your approach to renewals in a digital and information age.
How to effectively develop a renewal strategy (template and framework issued to attendees).
Best practices across Membership Renewal Strategies to grow your association.
Applying Member Experience functions - personalisation, simplicity and accessibility - to your renewal strategy.
This course will cover a range of different topics and discussions. Although we welcome and encourage registrants from all departments and associations, we have identified the three key departments that may benefit from this course the most below for your convenience.
Causeis is a CAE Approved Provider and you'll earn CAE Accreditation Points by attending the Causeis Digital Academy. When selecting a CAE eligible course from a CAE Approved Provider, you can be confident that the course will be recognized for CAE credit as advertised. Find out more about CAE Accreditation at ASAE and AuSAE
Michelle has consulted and presented in Australia and globally to 100s of associations to help them enable their digital strategies. Whether Michelle is presenting on engagement scoring, data analytics, member experience or how to align technology to meet your internal or external expectations you'll find her passion and enthusiasm for the industry contagious.
With a career spanning nearly 20 years in IT, associations and not-for-profits, Michelle founded Causeis to bring a new level of expertise across strategy, digital and consulting.
With hands-on experience across every layer of associations and charities, Michelle understands the full spectrum to support your mission.
The Digital Academy provides several different registration options in 2022, from a full Academy Experience passport, Engage iMIS or Association Strategy passports and Individual tickets to all courses.