Beth Arritt, Higher Logic

Beth’s marketing experience encompasses more than twenty-five years of marketing strategy and member/customer engagement in various industries, including puzzles and games, training, education, software and aviation.

In addition to marketing, Beth has worked in event management and web development, wearing a variety of hats. She has also been an adjunct professor of marketing at Marymount University in Arlington, Virginia.

Beth received a BS degree in Merchandising from James Madison University, a Certificate in Event Management from The George Washington University, and an MBA/MKT from University of Phoenix. She has earned numerous awards, including two Top Digital Marketer of the Year awards, and is the editor of the weekly Association Marketing Pros (AMP) newsletter.

13 October

Time

Strategy Stream

11:15– 12:15

CX Masterclass:
Segmentation and Campaigns

Beth Arritt, Higher Logic