Mark has dedicated his entire professional career to building relationships with clients and partners based on trust, great solutions, and a shared mission to advance the association market. Mark is an expert at growing up-and-coming companies into name brands by committing to industry thought leadership, building company culture, and developing client-focused sales organizations. Mark was recently named 2022 Association Partner of the Year – Salute to Association Excellence.
As President & CRO for Association Analytics, Mark oversees sales, marketing, partnerships, operations, and contracts. He led the organization to 350% growth in the first year, transformed the business model toward sustainable service delivery and, within three years, established the company as the industry leader for analytics in the association market. A hallmark of Mark’s success throughout his career is his desire to teach, motivate and lead sales teams. Prior to joining Association Analytics, Mark spent 10+ years as the CRO of Higher Logic. While there, Higher Logic grew to be the most widely used community platform in North America, was consistently ranked as an INC Fastest Growing Company, was identified as one of the 50 greatest places to work by Washingtonian and other publications and grew to a multi-hundred-million-dollar business from a bootstrapped organization. Mark’s early career includes sales and leadership roles at Abila, Blackboard and ASI.
Widely recognized for his association industry and business expertise, Mark currently sits on 7 boards and councils providing guidance on organizational effectiveness and growth strategies. Mark regularly speaks at industry events and is frequently featured in industry publications. He is a proud graduate of Virginia Tech with 2 degrees. Mark is a proud husband and father two young boys. He loves spending time with them at his home in Virginia and during the summer at the Jersey shore and on the family farm in North Dakota
9:45 – 10:00
Leveraging your Associations Data for Growth
Mark Lowry, Association Analytics & Bill Conforti, Association Analytics