MX Strategy: Acquisition and Onboarding Journeys
Focusing on your members’ journey and experience is the most effective way to enhance their satisfaction, increase retention and drive repeat customers. Switched-on organisations are focusing on Customer Experience Strategies to grow their businesses. Associations can look to Member Experience strategies, with member journey mappings, to deliver an enhanced member experience that supports retention, growth and engagement. This Digital Academy course will focus on the development of an Acquisition and Onboarding Journey that you can immediately implement into your association.