Innovative Thinking Workshop by Causeis together with Higher Logic. Harnessing marketing automation to grow your response rates, engagement and personalisation. Marketing Automation is a proven strategy to drive your associations effectiveness. To provide your members with targeted, relevant, curated and personalised communications should be part of your everyday communication strategies. With a well-planned, marketing and communications strategy, you can improve your retention, event revenue and engagement.
Marketing Automation is a proven strategy to drive your associations effectiveness. To provide your members with targeted, relevant, curated and personalised communications should be part of your everyday communication strategies. With a well-planned, marketing and communications strategy, you can improve your retention, event revenue and engagement.

In this webinar, you will learn how to use marketing automation strategies to drive your association’s strategies:

Improving the member experience through personalisation and targeted communications.
Increasing overall engagement with members.
Increasing the response rate to drive your associations revenue.